Privacy Policy

Last Updated: April 1, 2026

YodersUpNorth cares about your privacy. As a family-owned business based in Traverse City, Michigan, we collect and use personal data only as needed to deliver our outdoor living construction services and to communicate with the homeowners we serve across Northern Michigan. Your personal data includes information such as:

- Name

- Address (including zip code)

- Email Address

- Phone Number

- Payment Information

- Project-related details and preferences

- Other data collected that could directly or indirectly identify you

This Privacy Policy explains how and what data we collect, how we use your personal data, and the options you have to access, update, or otherwise take control of the personal data we process.

If you have questions about our practices or your rights at any time, please contact us at [email protected] with the subject line "Privacy Request." This inbox is actively monitored.

1. What Type of Information Do We Collect?

We collect information to provide the best possible experience. Most personal data is collected directly from you when you:

- Request a free design consultation or estimate (e.g., name, address, phone number, email);

- Purchase or contract for our services (e.g., billing information, project address, payment details);

- Contact us through our website forms, phone, or email;

- Subscribe to Up North News or other communications from us; or

- Participate in any surveys, promotions, or activities we may offer.

We also collect additional information automatically when you use our website:

Account & Project-Related Information collected in association with your consultations, design plans, or active projects — including project notes, timelines, communications, and service records.

Cookies and Similar Technologies on our website allow us to track browsing behavior, links clicked, device type, and website analytics. This helps us improve our site and understand what information is most useful to Northern Michigan homeowners. We may also collect approximate location data (via IP address) to personalize your experience. See our Cookie Policy for more details.

Usage Data automatically collected when you visit our website, including log files, page load times, browser type and settings, device information, operating system, language preferences, and error data.

Supplemented Data may occasionally be received from third-party sources such as publicly available databases to update or expand our records and better serve prospective clients.

2. How We Utilize Your Information

We strongly believe in minimizing the data we collect and limiting its use to only:

1. Purposes for which we have been given permission;

2. What is necessary to deliver the services you request; or

3. What is required or permitted for legal compliance or other lawful purposes under Michigan and federal law.

These uses include:

- Scheduling and conducting design consultations and site visits;

- Preparing estimates, design plans, and project proposals;

- Managing active construction projects and keeping you informed via JobTread or similar tools;

- Processing payments and maintaining billing records;

- Sending project updates, follow-up communications, and warranty-related information;

- Improving and optimizing our website and services;

- Detecting and preventing fraud or unauthorized use of our systems; and

- Understanding how homeowners interact with our site so we can better serve Northern Michigan communities.

3. Sharing with Trusted Third Parties

We may share your personal data with trusted third-party service providers as necessary to perform services on our behalf, such as:

- Processing payments

- Project management software (e.g., JobTread)

- Email communications and newsletter delivery

- Website analytics (e.g., Google Analytics)

- Customer relationship management (CRM) platforms

We only share your personal data to the extent necessary for each third party to provide their contracted service. These parties are prohibited from using your data for any other purpose. We do not sell your personal information to third parties.

We may also share your information in connection with a merger, acquisition, or sale of our business assets, in which case the acquiring party may continue to use your data as described in this Policy.

4. Communicating with You

We may contact you directly or through a third-party service provider regarding services you have inquired about or contracted with us. We may also reach out with information about new offerings where you have provided consent or where permitted by law. You are not required to provide consent as a condition of purchasing our services.

Contact methods may include:

- Email

- Text (SMS) messages

- Phone calls

You may opt out of marketing communications at any time by replying "STOP" to any SMS, clicking the unsubscribe link in any email, or contacting us directly at [email protected].

5. Michigan Privacy Rights

As a Michigan-based business, YodersUpNorth complies with applicable Michigan privacy and consumer protection laws, including the Michigan Consumer Protection Act (MCPA), MCL 445.901 et seq., and other relevant state regulations enforced by the Michigan Attorney General's office.

Michigan residents have the right to:

- Request Access – Ask what personal data we hold about you.

- Request Correction – Ask us to correct inaccurate or incomplete data.

- Request Deletion – Ask us to delete your personal data, subject to legal or contractual obligations.

- Opt Out of Marketing – Withdraw consent for marketing communications at any time.

To exercise any of these rights, contact us at [email protected] with the subject line "Privacy Request." We will respond within thirty (30) days.

For concerns about unfair or deceptive practices under Michigan law, you may also contact:

Michigan Attorney General – Consumer Protection Division

P.O. Box 30213

Lansing, MI 48909

Phone: 1-877-765-8388

Website: www.michigan.gov/ag

6. Compliance with Legal, Regulatory, and Law Enforcement Requests

We cooperate with government and law enforcement officials as required by applicable law. We may disclose your personal information to government agencies, law enforcement, or other parties where necessary to:

- Respond to legal processes, court orders, or subpoenas;

- Protect the rights and property of YodersUpNorth or third parties;

- Protect the safety of the public or any individual; or

- Prevent or stop activity we believe to be illegal or unethical.

To the extent legally permitted, we will take reasonable steps to notify you if we are required to share your personal information as part of a legal process.

7. Website Analytics

We use web analytics tools such as Google Analytics to understand how visitors interact with our website — including which pages are visited, time spent on pages, browser type, and general location. This information helps us improve our website and better serve Northern Michigan homeowners.

8. Targeted Advertisements

We may use information about your interactions with our website to display relevant ads on other platforms (such as Facebook or Google). Third-party advertising partners may use cookies or similar technologies to serve interest-based ads based on your browsing activity.

If you wish to opt out of interest-based advertising, you may do so through the Digital Advertising Alliance at www.aboutads.info. Note that you will continue to see generic ads after opting out.

9. Third-Party Websites

Our website may contain links to third-party websites (such as manufacturer sites, product pages, or social media platforms). We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policy of any website you visit.

10. How We Secure, Store, and Retain Your Data

We follow generally accepted industry standards to protect the personal data we collect, both during transmission and once stored, including the use of encryption and secure storage where appropriate.

- We retain personal data only as long as necessary to fulfill the purposes described in this Policy or as required by law, including:

- Active and warranty-period project records;

- Legal or contractual obligations under Michigan construction law; and

- Accurate business and financial records as required by Michigan and federal tax regulations.

Questions about data security or retention? Contact us at [email protected].

11. Transfer of Personal Data

YodersUpNorth primarily operates in Northern Michigan. If you access our website from outside the United States, your data may be transferred to and processed within the U.S. In such cases, your data is handled in accordance with this Privacy Policy and applicable law.

12. 'Do Not Track' Notifications

Some browsers allow you to send a "Do Not Track" signal to websites. Like many websites, we do not currently alter our data practices in response to Do Not Track signals. To learn more, visit www.allaboutdnt.com.

13. Age Restrictions

Our services are intended for adults 18 years of age or older. We do not knowingly collect personal data from anyone under 18. If you believe a minor has submitted personal information to us, please contact us immediately at [email protected].

14. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. If we make material changes, we will notify you by posting the updated Policy on our website and, where appropriate, by email — at least thirty (30) days prior to the changes taking effect.

15. Contact Us

For any privacy-related questions, concerns, or requests, please contact us directly:

YodersUpNorth Traverse City, Michigan

- Email: [email protected]

- Phone: 231-422-4221

- Website: yodersupnorth.com

We will respond to all privacy-related requests within thirty (30) days.